The Best Marketing Advice I Ever Received!

Many years ago I attended a marketing seminar put on by a self-made marketing guru and entrepreneur. I have to admit, this was a seminar I reluctantly attended. If you are like me, I used to look at these invitations to these things as a nuisance, and not an opportunity. So, as a favor to a friend, I attended the half-day seminar with him. After 5 minutes into the day, I knew it was well worth my time. You see, I received a lesson that I have never forgotten. Something so simple, so valuable, that it has served me faithfully for my business and my client's businesses for all these years. And it is something we overlook every day when we put together a new marketing campaign. It's also something we overlook when we are developing our marketing plans.

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