Whom Does an E-Marketer First Target - End User/SEO Trends?

Citing to a web complaint 'Panda slaps 10 year old original ecommerce content site' it is of sure a nightmare for any budding ecommerce business onlooker to start-up their new online businesses. Though by the end of the discussion (in the link), it has been proved that the business owner (of the 10 year old ecommerce site) himself couldn't determine answers to keyword stuffing he did on his home page; we still wonder what happened to the service he provided to end user since 10 years prior to Google panda updates. Is that value vanished without even being considered?

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