SMS Marketing Strategy - It's Key Benefits

Nowadays, there are different modes of communication such as radio, telephone, television, telegraph, newspaper, e-mail and fax. However, they are not reliable and affordable as short message service. It is estimated that worldwide SMS revenue is expected to break the USD 150 billion mark for the first time by 2013. Among the different modes of mobile communication, SMS is still the king and its traffic is expected to reach 9.4 trillion messages by 2016. Moreover, every year around 2.12 Trillion text messages are sent.

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